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The Tourism Industry Association of Prince Edward Island (TIAPEI) welcomes you to join a 60-minute webinar by Margaret Brigley, CEO & Partner, Narrative Research on the key findings from the ACAT 2024 US Consumer Research. • Discover where visitors from the Mid-Atlantic and New England regions have recently travelled and what their mindset is for upcoming travel. • Learn about the awareness of, and the likelihood of visiting, each of the four Atlantic Provinces, along with motivating factors for visiting and when travellers are most likely to take a vacation. • Gain a better understanding of the perceived barriers to consideration for each province, for those travellers unlikely to visit Atlantic Canada. • Obtain insight on reactions to recall of advertising for the four individual Atlantic Provinces. This project has been made possible through funding provided by the Atlantic Canada Agreement on Tourism (ACAT). ACAT is a nine-member pan-Atlantic initiative comprised of the Atlantic Canada Opportunities Agency, the four Atlantic Canada Tourism Industry Associations, and the four Provincial Departments responsible for tourism.